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Ollie Spotlights Ollie's Obsession Overview: The State of Dogs 2026 Report


The fresh dog company Ollie has released its inaugural Ollie's Obsession Overview: The State of Dogs 2026 report. This initiative synthesizes proprietary Health Check-In data from hundreds of thousands of canine assessments alongside a national survey of over 1,000 American dog parents to reveal that America's dogs are collectively healthier than they were one year prior.

Dog with tongue out reaching for food on a red spoon, against a clear blue sky.

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Ollie and Zola will serve up a wedding feast for your ‘Dog of Honor’


What do you need for a wedding in 2026? A bride (or groom), a groom (or bride)—and a dog, of course… Couples planning lavish menus sometimes leave their dogs off the catering list entirely. To solve this pressing issue, dog-food delivery service Ollie is partnering with wedding e-commerce company Zola to create “Dog of Honor,” a campaign that offers a free wedding-day meal for the canine keeping it all together.

A Husky wearing a white bow tie stands between a bride in a lace gown holding pink roses and a groom in a dark suit.

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Hulu's 'Get Real House' Event 2026: Get the Inside Scoop!


Ollie –The human-grade fresh dog food brand hosted a "Fur Real" station where pet-obsessed guests played with dogs and puppies. The station included photo moments and a sketch artist, who captured custom drawings on co-branded notecards for guests to take home.

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Ollie celebrates dog-obsessed pet owners with new campaign


Ollie debuted its new national campaign, called Feed the Obsession™, that celebrates the deep devotion dog parents have for their four-legged children, as well as Ollie’s obsession with providing a high-quality experience.

A dog wearing a red collar licks a smiling woman's nose.

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Next Big Things in Tech 2024: Applying AI insights to pet poop


[Ollie’s] HealthCheck-Ins feature allows owners to submit photos of their dogs and then uses proprietary algorithms to create custom meal plans and provide additional health insights.

Two smartphone screens display a dog care app with a wellbeing score, next box details, and recipe options for dog food.

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How Data is Leading the Way for Premium Dog Nutrition


With the launch of Ollie’s Foodback Loop earlier this year, a proprietary process that utilizes billions of pet-level data points, Ollie aims to elevate the pet food industry by utilizing the data to garner insights that inform recipe creation.

A brown and white springer spaniel dog eats from a purple bowl, its tongue visible, with soft focused background indoors.

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Ollie scoops up health startup to launch a tool that analyzes dog poop


The global pet food market has become fiercely competitive, with an estimated market share of $103.3 billion in 2023 and still growing. This growth has led many companies to target pet owners who are willing to invest in quality food to enhance their pets’ well-being and longevity.

A hand holding a smartphone with a red case, capturing a photo of dog poop on grass.

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How startups are trying to get in on Super Bowl marketing


…The company decided on one big splashy post to generate as much traffic as possible for its owned channels. Ollie is sponsoring the adoption of 11 Marley’s Mutts hard-to-adopt pups, which includes giving the new parents a year’s worth of Ollie meals and contributing to travel expenses for out-of-state adopters.

Marley's Mutts shelter ranch farm with volunteers and puppies.

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The rise of proximity marketing: How brands use guerrilla tactics to get in on big pop culture moments


A standard 30-second Super Bowl commercial would have cost $7 million for dog food brand Ollie. Instead, the brand opted to run a charitable social media campaign around the big game called the “Supper Bowl Extravaganza” for a fraction of the cost.

Ollie's instagram post for the Supperbowl campaign, where 1 share of the post will be 1 meal donated to Marley's Mutts shelter for dogs.

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Van Leeuwen releases its first-ever ice cream for dogs


Van Leeuwen is known for churning out some head-turning ice cream flavors for people. But on May 21, the New York City-bred ice cream company announced the launch of its first-ever ice cream for dogs in collaboration with Ollie, a dog food brand making human-grade meals for pups.

A dog happily looking at the Van Leeuwen and Ollie ice cream for dogs.

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There's a New Ice Cream for Your Dog to Try This Summer — and Technically You Can Eat It Too


"At Ollie, quality is always top of mind. Not just when it comes to sourcing our fresh ingredients, but also the quality of our dogs' lives," Nick Stafford, Ollie's CEO, added. "We wholeheartedly agree with Van Leeuwen that happiness is healthiness, which is why we put just as much love and care into our treats as we do our main meals. We want dogs to live long, healthy lives filled with the joy and adoration they deserve, fueled by the nutrition they need. I am beyond thrilled about this collaboration, which will bring even more enjoyment to our beloved dogs."

Two scoops of Van Leeuwen and Ollie ice cream for dogs on a cone.

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Ollie partners to launch ice cream for dogs


Van Leeuwen Ice Cream, a Brooklyn-born ice cream brand known for its made-from-scratch dairy and vegan ice cream, has teamed up with fresh, human-grade dog food brand Ollie to launch its first-ever ice cream for dogs.

A dog with pints of Van Leeuwen and Ollie ice cream for dogs.

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This Summer, Ice Cream Has Gone to the Dogs


… Van Leeuwen announced its first pet pint, a non dairy peanut butter and banana confection made in partnership with Ollie, a purveyor of personalized pet foods.

A dog happily looking at the Van Leeuwen and Ollie ice cream for dogs.

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My dog is a super picky eater, but he licked his bowl clean when I gave him this


Pup-friendly ice cream from Van Leeuwen and Ollie is the ultimate summer treat for a parched pooch.

A dog trying the Van Leeuwen and Ollie ice cream for dogs.

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Max Greenfield and His Rescue Pup Host Furry Friendsgiving for Actor's Pals and Their Pets


Max Greenfield, his wife Tess Sanchez and their rescue pup hosted a Friendsgiving for people and pets in partnership with fresh dog food brand Ollie.

Ollie press photo of Max Greenfield and his rescue pup.

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HSUS launches campaign to address the inflation-exacerbated pet poverty crisis


Ollie supports new More Than a Pet campaign to help raise awareness and provide solutions to keep pets happy, healthy and in their loving homes.

Two dogs looking at each other, nose to nose, with an Ollie box at the front door step.

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New Company Customizes Food Just For Your Dog


A lot of us are super aware of what we're eating and where it's coming from - but what about our dog's food? Ollie is a new company that makes all natural, refrigerated dog food made with fruits, veggies and meats from local, family owned farms.

Dog eating fresh Ollie in a bowl.
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The nutrition your dog needs, the food they want

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